About Bad Entrepreneur
We built this because small businesses don’t need more noise. They need clarity, execution, and results.
Between us, we’ve spent years inside eCommerce, marketing, and operations, working with brands at every stage, from early growth to scaled businesses doing millions in revenue. We’ve seen what works, what doesn’t, and where most businesses get stuck.
The pattern is always the same: too many tools, too many opinions, and not enough structure to actually move things forward.
That’s where we come in.
We combine strategy with execution, not just telling you what to do, but helping you actually do it. Whether it’s building your foundation, optimizing what’s already there, or unlocking new growth, everything we offer is designed to be practical, focused, and tied to real outcomes.
No fluff. No generic playbooks. No one-size-fits-all advice.
Just the right systems, the right priorities, and the right support to help you grow.
About The Founders
Holly Eve
Holly brings a builder’s mindset to everything she does. With a background in business development and operations, she has worked closely with small businesses to help them get structured, stay compliant, and actually move forward. She understands where founders get stuck. Not because they lack ideas, but because they lack clarity and systems. Her focus is on simplifying the process, removing friction, and helping businesses build a foundation that can scale.
Carol Nogueira
Carol specializes in eCommerce growth, with over 15 years of experience across retail, digital marketing, and site experience. She has led optimization and personalization strategies for major brands, focusing on what actually drives revenue, from conversion rate improvements to lifecycle marketing and customer experience. Her approach is highly data-driven and execution-focused, helping businesses identify the highest-impact opportunities and turn them into measurable results.
Welcome. We can't wait to get you started.
