Building A Business
Is Not Easy
We provide practical advice and resources to launch, grow, and scale your business.
Building A Business
Membership
Senior talent, without the agency overhead.
Pay only for what you need, when you need it. Never a retainer. Get vetted, senior freelancers who have worked with major brands and large companies, at hourly rates or simple packages.
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Founders
Everything you need to find and hire the right experts.
$50 /month
$500 /year
Cancel or pause anytime.Billed yearly. Save $100.
- Access to book our network of vetted freelancers a la carte
- Free 15-minute intro calls before you hire
- Weekly founder newsletter
- The BE Blueprint: our templates, calculators and business tools
- Founder community and client referrals
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Founders Plus
Most popularExpert guidance built into your membership.
$100 /month
$1,000 /year
Cancel or pause anytime.Billed yearly. Save $200.
- Everything in Founders
- Your first consultation with the freelancer of your choice, free
- A free consultation every quarter
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Enterprise
For growing companies that need a bigger bench.
Custom
Quoted to your scope.
- Custom quotes for larger and multi-expert projects
- Fractional executive and corporate advising
- A dedicated team built around your goals
- One point of contact from start to finish
Freelancer services are booked and paid separately at each expert's hourly rate or package price.
Our services
The help you need, without the agency price tag.
Fractional experts for the work that moves your business forward. Hire by the hour or by the package, and only for what you actually use.
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Brand and creative
Look good.
A brand, visuals and content that make customers trust you on sight.
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Marketing and growth
Sell more.
Ads, email, SMS and marketplaces that bring in new customers and bring them back.
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Site and operations
Run smoother.
A website that works and the day-to-day handled, so you can focus on growth.
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Strategy, finance and coaching
Think clearer.
Senior advice on strategy, money and leadership for the decisions that land on you.
Services
Services Offered
Vetted, independent experts for every part of your business. Hourly rates or simple packages, always paid upfront, never a retainer.
- BrandingBrand strategy, identity, look boards and creative direction.
- Content CreationUGC and social content from vetted creators.
- Customer ServiceEmail, chat and social media support, handled.
- Digital AdvertisingGoogle, Meta, TikTok, YouTube, Pinterest and LinkedIn, plus Amazon, Walmart and eBay ads.
- Email & SMS MarketingCampaigns and flows that bring customers back.
- Financial ConsultingFunding strategy, access to capital, cash flow planning and investor readiness.
- Founder WellbeingProfessional and executive coaching for founders.
- Graphic DesignOn-brand graphics for web, social and packaging.
- Marketplace ManagementAmazon, Etsy, eBay, TikTok Shop and Walmart.
- Photography & VideographyProduct photos, brand video and BTS content, with hair and makeup.
- Web DevelopmentShopify, WordPress, Squarespace, Wix and custom builds.
- Website ManagementOngoing care for Shopify, WordPress, Squarespace, Wix, WooCommerce and BigCommerce sites.
Meet the experts
Vetted people we'd trust with our own business.
Fractional, senior talent with experience at major brands and large companies. Book them by the hour or by the package.
Business & creative strategy
Holly Eve
Grew Madame Lemy to 7 figures in annual revenue.
eCommerce growth
Carol Nogueira
15+ years in digital marketing for brands of every size.
Videography
Noah R.
LA director and editor for ZipRecruiter, Harley-Davidson and OpenTable.
Product photography
Melissa E.
Imagery for beauty, skin care and personal care brands.
Graphic design
Madisen W.
Nearly 10 years in branding, packaging and apparel.
Creative direction
Leo R.
Creative director for The North Face and Lacoste.
UGC & on-camera talent
Lea M.
UGC creator and commercial actress for the 40+ market.
UGC & beauty content
Nicole D.
Beauty creator for Armani Beauty, CeraVe and Garnier.
Marketplaces
Rana K.
8+ years scaling brands on Amazon, eBay, Walmart and Etsy.
Customer service
Colleen D.
10+ years in email, chat and social media support.
Financial consulting
Sebastian V., PhD
Has facilitated over $78.3M in debt and venture capital.
Licensed therapist and coach
Dr. Mini K.
Executive and personal development coaching for founders.
Professional coaching
Madeline T.
Founder and CEO who coaches founders through stress and burnout.
The process
How it works.
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Become a member.
Membership unlocks our network of vetted experts, free intro calls and member-only tools, so you find the right help in days, not months.
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Build your team.
Book free 15-minute consultations with the freelancers you like. Ask questions, compare and choose the right fit.
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Book and pay upfront.
Choose an hourly rate or a package and pay upfront. No retainers, no surprise invoices.
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Work directly with your expert.
No account managers or middlemen. You work one on one with your freelancer until the job is done.
No gurus. No magic tricks.
We're done with social media experts selling courses that promise overnight success. Building a business takes real work and the right people. We connect you with experienced pros who have actually done it.
A note from the founders
Welcome, we're glad you're here
Between us, we've spent years inside eCommerce, marketing and operations, working with brands at every stage. One of us built a seven-figure body care company from the ground up. The other has spent 15+ years growing online businesses, from small shops to major retailers.
We kept seeing the same thing. Too many tools, too many opinions, and not enough structure to actually move forward. Founders either overpay an agency or piece it together alone.
So we built Bad Entrepreneur. Vetted experts, honest pricing, and a community of people who get it. No fluff. No magic tricks. Just the right support to help you grow.
Holly Eve & Carol NogueiraCo-founders, Bad Entrepreneur
Newsletter
Real business advice for founders. No magic tricks.
Practical lessons on launching, growing and scaling, straight from founders who have done it. Free, every week.
What is Bad Entrepreneur?
Bad Entrepreneur is a membership platform for small business founders. We connect you with vetted, independent freelancers for marketing, eCommerce, creative services, financial consulting and professional coaching, at hourly rates or simple packages. Founded by Holly Eve and Carol Nogueira.
Who is Bad Entrepreneur for?
Small business founders who want expert help without hiring an agency or a full-time team.
How much does membership cost?
There are three plans. Founders is $50 a month or $500 a year. Founders Plus is $100 a month or $1,000 a year and includes your first consultation with the freelancer of your choice for free, plus a free consultation every quarter. Enterprise is quoted to your needs and covers larger projects and fractional or corporate advising.
Can I cancel my membership?
Yes. You can cancel or pause anytime from your account.
Can I talk to an expert before I book?
Yes. Most of our experts offer a free 15-minute consultation so you can make sure it's the right fit.
How does payment work?
You pay upfront through Bad Entrepreneur when you book an hourly session or a package. Freelancer services are separate from your membership.
Do I have to sign a retainer?
No. You only pay for what you need and use. Book an hour, a package or a one-off project, and stop whenever you want.